The Decentralization of Influence: Hyperlocal Vernacular Creators and the Future of FMCG Marketing in India. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Feb. 26 [cited 2026 Mar. 17];35(2):2743-8. Available from: https://mswmanagementj.com/index.php/home/article/view/1320