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Influence of Sales Promotion, Advertising, and Business Communication on Impulsive Buying Behaviour: Evidence from Urban FMCG Markets in Rajasthan. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Feb. 20 [cited 2026 Feb. 25];35(2):2639-46. Available from: https://mswmanagementj.com/index.php/home/article/view/1216