Marketing Strategies-‘BrandPositioning& Differentiation. MSW Management Journal, [S. l.], v. 36, n. 2, p. 94–103, 2026. DOI: 10.7492/4qw1rq43. Disponível em: https://mswmanagementj.com/index.php/home/article/view/3782.. Acesso em: 15 jul. 2026.