Role of Social Media Engagement in Building Customer Trust and Brand Loyalty in Telecom Services. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 704–710, 2026. DOI: 10.7492/9kz1ms06. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1894.. Acesso em: 18 mar. 2026.