PERSUASIVE ADVERTISING INFLUENCE CONSUMER BEHAVIOUR: THE MEDIATING ROLE OF DISSONANCE. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 575–578, 2026. DOI: 10.7492/c12wkq39. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1828.. Acesso em: 18 mar. 2026.