ASSESSING HOW BRAND EQUITY, CUSTOMER LOYALTY, AND SUSTAINABILITY DRIVE MOTHERS’ PREFERENCE FOR GLOBAL BABY FORMULA OPTIONS. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 318–323, 2026. DOI: 10.7492/7ff4n053. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1715.. Acesso em: 15 mar. 2026.