Role of App Security and Personalization in Enhancing Consumer Engagement in Retail Mobile Applications. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 1–5, 2026. DOI: 10.7492/mgsvnj74. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1587.. Acesso em: 11 mar. 2026.