Effect of product characteristics of social media platforms on students purchase decision. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1210–1215, 2026. DOI: 10.7492/nv8adh64. Disponível em: https://mswmanagementj.com/index.php/home/article/view/980.. Acesso em: 5 feb. 2026.