AWARENESS AND USAGE OF DIGITAL TOOLS IN RURAL MARKETS- THEMATIC SECONDARY DATA–BASED STUDY WITH SPECIAL REFERENCE TO COIMBATORE REGION. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1195–1198, 2026. DOI: 10.7492/t3dqjs29. Disponível em: https://mswmanagementj.com/index.php/home/article/view/967.. Acesso em: 5 feb. 2026.