ROLE OF SOCIAL MEDIA INFLUENCER MARKETING IN DRIVING FASHION APPAREL PURCHASE DECISIONS: INSIGHTS FROM COIMBATORE. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1189–1194, 2026. DOI: 10.7492/svcpdh09. Disponível em: https://mswmanagementj.com/index.php/home/article/view/966.. Acesso em: 5 feb. 2026.