DIGITAL PLACE BRANDING AND VISITOR BEHAVIOUR IN KELANTAN: THE ROLE OF OFFICIAL CONTENT, ONLINE REVIEWS, AND MESSAGING CHANNELS. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1078–1090, 2026. DOI: 10.7492/vys5pw04. Disponível em: https://mswmanagementj.com/index.php/home/article/view/917.. Acesso em: 4 feb. 2026.