Why Brand Loyalty Matters More Than Trust: Unpacking the Relational Mechanisms of Social Media Marketing in Full-Service Airlines. MSW Management Journal, [S. l.], v. 36, n. 1, p. 849–861, 2026. DOI: 10.7492/3tq1y079. Disponível em: https://mswmanagementj.com/index.php/home/article/view/847.. Acesso em: 30 jan. 2026.