Effect of Online Reviews and Ratings on Consumer Purchase Decisions. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1–9, 2026. DOI: 10.7492/bb5wq379. Disponível em: https://mswmanagementj.com/index.php/home/article/view/625.. Acesso em: 13 jan. 2026.