AI-Based Customer Relationship Management Systems and Business Performance. MSW Management Journal, [S. l.], v. 36, n. 1, p. 5419–5423, 2026. DOI: 10.7492/rhy1s934. Disponível em: https://mswmanagementj.com/index.php/home/article/view/3264.. Acesso em: 18 jun. 2026.