ROLE OF TRUST IN AI-BASED MARKETING SYSTEMS WITH REFERENCE TO INDIA. MSW Management Journal, [S. l.], v. 36, n. 1, p. 4403–4407, 2026. DOI: 10.7492/smy2zh97. Disponível em: https://mswmanagementj.com/index.php/home/article/view/2577.. Acesso em: 16 jun. 2026.