Techno-Marketing Convergence: Challenges in the Integration of AI, Blockchain, IoT, and Data Analytics into Contemporary Marketing Frameworks. MSW Management Journal, [S. l.], v. 36, n. 1, p. 3505–3510, 2026. DOI: 10.7492/e8hzxh83. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1995.. Acesso em: 22 mar. 2026.