Balancing Personalization and Data Privacy in International Marketing: A Thematic Study of Consumer Trust across Regions. MSW Management Journal, [S. l.], v. 36, n. 1, p. 3595–3597, 2026. DOI: 10.7492/2ty6w512. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1986.. Acesso em: 20 mar. 2026.