GAUGING CONSUMER BUYING BEHAVIOR USING MARKETING ANALYTICS TO EXAMINE PROFITABILITY THROUGH CONSUMER BEHAVIORAL PATTERN. MSW Management Journal, [S. l.], v. 36, n. 1, p. 2580–2586, 2026. DOI: 10.7492/k04yew57. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1451.. Acesso em: 5 mar. 2026.