Why Customers Pay More for Green: The Combined Effects of Personal Norms and Attitude. MSW Management Journal, [S. l.], v. 36, n. 1, p. 2414–2419, 2026. DOI: 10.7492/3n0wc258. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1390.. Acesso em: 3 mar. 2026.