INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING. MSW Management Journal, [S. l.], v. 36, n. 1, p. 2400–2401, 2026. DOI: 10.7492/j1rz6154. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1382.. Acesso em: 3 mar. 2026.