CRM Technology Adoption and Firm Performance: Evidence from Service Industries. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1464–1470, 2026. DOI: 10.7492/qmnvqj97. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1064.. Acesso em: 11 feb. 2026.