POLITICAL BRANDING AT THE GRASSROOTS: A COMPARATIVE STUDY OF BRAND PERSONALITIES IN NAGDA. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2026–2029, 2026. DOI: 10.7492/7jjhq579. Disponível em: https://mswmanagementj.com/index.php/home/article/view/890.. Acesso em: 5 feb. 2026.