The Role and Impact of Green Marketing on Consumer Behavior in Chennai: Trends, Challenges, and Opportunities. MSW Management Journal, [S. l.], v. 35, n. 2, p. 1993–2000, 2026. DOI: 10.7492/14n5ts16. Disponível em: https://mswmanagementj.com/index.php/home/article/view/886.. Acesso em: 5 feb. 2026.