THE IMPACT OF HR PRACTICES ON MARKETING EFFECTIVENESS IN ENTREPRENEURSHIP. MSW Management Journal, [S. l.], v. 35, n. 2, p. 1751–1757, 2026. DOI: 10.7492/590gyx33. Disponível em: https://mswmanagementj.com/index.php/home/article/view/745.. Acesso em: 26 jan. 2026.