The Impact of Short Video Content Marketing on Consumers’ Purchasing Decisions: A Focus on Instagram Reels and YouTube Shorts. MSW Management Journal, [S. l.], v. 35, n. 2, p. 1729–1736, 2026. DOI: 10.7492/gjg8v920. Disponível em: https://mswmanagementj.com/index.php/home/article/view/735.. Acesso em: 5 feb. 2026.