AI-Driven Personalization and Consumer Behavior. MSW Management Journal, [S. l.], v. 35, n. 2, p. 1629–1638, 2026. DOI: 10.7492/rr2gjz64. Disponível em: https://mswmanagementj.com/index.php/home/article/view/678.. Acesso em: 26 jan. 2026.