A Multivariate Analysis of demographic influence on Consumer Behaviour towards Organic and Conventional products using MANOVA and Hotelling’s T² Test. MSW Management Journal, [S. l.], v. 35, n. 2, p. 1639–1654, 2026. DOI: 10.7492/0a79m119. Disponível em: https://mswmanagementj.com/index.php/home/article/view/675.. Acesso em: 5 feb. 2026.