THE ROLE OF BRANDING AND VISUAL PACKAGING IN SHAPING CONSUMER BUYING BEHAVIOR TOWARD INSTANT FOOD PRODUCTS. MSW Management Journal, [S. l.], v. 35, n. 2, p. 957–972, 2025. DOI: 10.7492/f85r4e74. Disponível em: https://mswmanagementj.com/index.php/home/article/view/542.. Acesso em: 29 dec. 2025.