Influence of Marketing Strategies, Perceived Product and Service Quality, Image, Perceived Value, and Customer Satisfaction on the Loyalty of Spa Service Toward Users in Bangkok Metropolitan Area. MSW Management Journal, [S. l.], v. 35, n. 2, p. 665–675, 2025. DOI: 10.7492/q8yt2h70. Disponível em: https://mswmanagementj.com/index.php/home/article/view/486.. Acesso em: 25 feb. 2026.