Examining the Mediating Role of Brand Trust in the Relationship Between AI-Driven Personalization and Consumer Loyalty. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2913–2915, 2026. DOI: 10.7492/rwprdd19. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1584.. Acesso em: 16 mar. 2026.