DIGITAL MARKETING INNOVATION IN THE APPAREL INDUSTRY: THE ROLE OF AI AND SOCIAL MEDIA IN SHAPING BRAND RELATIONSHIP AND ONLINE BUYING BEHAVIOUR. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2757–2759, 2026. DOI: 10.7492/gfy35y03. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1359.. Acesso em: 17 mar. 2026.