The Decentralization of Influence: Hyperlocal Vernacular Creators and the Future of FMCG Marketing in India. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2743–2748, 2026. DOI: 10.7492/3nbqt512. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1320.. Acesso em: 17 mar. 2026.