Influence of Sales Promotion, Advertising, and Business Communication on Impulsive Buying Behaviour: Evidence from Urban FMCG Markets in Rajasthan. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2639–2646, 2026. DOI: 10.7492/n24y1s29. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1216.. Acesso em: 25 feb. 2026.