FACTORS SHAPING GREEN PRODUCT ADOPTION IN CHENNAI: A STUDY ON PRICE SENSITIVITY, SOCIAL RESPONSIBILITY, AND ENVIRONMENTAL AWARENESS. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2583–2590, 2026. DOI: 10.7492/hhvnqv26. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1169.. Acesso em: 25 feb. 2026.