Transforming Customer Experience in Telecom: Agentic AI-Driven BSS Solutions for Hyper-Personalized Service Delivery. MSW Management Journal, [S. l.], v. 34, n. 2, p. 1161–1174, 2024. DOI: 10.7492/qpnp4e88. Disponível em: https://mswmanagementj.com/index.php/home/article/view/368.. Acesso em: 13 may. 2025.