Machine Learning Applications in Retail Price Optimization: Balancing Profitability with Customer Engagement. MSW Management Journal, [S. l.], v. 34, n. 2, p. 1132–1144, 2024. DOI: 10.7492/w8w17w37. Disponível em: https://mswmanagementj.com/index.php/home/article/view/366.. Acesso em: 30 jun. 2025.