INFLUENCE Of CONSUMER CHARACTERISITCS ON IMPULSIVE BUYING BEHAVIOUR AMONG COLLEGE STUDENTS . MSW Management Journal, [S. l.], v. 34, n. 2, p. 333–351, 2024. DOI: 10.7492/cz9gm727. Disponível em: https://mswmanagementj.com/index.php/home/article/view/247.. Acesso em: 3 apr. 2025.