ROLE OF BEHAVIOURAL HEURISTIC BIASES OF INDIVIDUAL INVESTORS IN INVESTMENT DECISION MAKING. MSW Management Journal, [S. l.], v. 34, n. 1, p. 493–505, 2025. DOI: 10.7492/6gsxy020. Disponível em: https://mswmanagementj.com/index.php/home/article/view/403.. Acesso em: 21 jul. 2025.