THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTIONS AMONG GEN-Z IN KANO, NIGERIA: THE MEDIATING ROLE OF CULTURE. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Apr. 7 [cited 2026 May 25];36(1):4430-5. Available from: https://mswmanagementj.com/home/article/view/2579