“THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTIONS AMONG GEN-Z IN KANO, NIGERIA: THE MEDIATING ROLE OF CULTURE”. MSW Management Journal 36, no. 1 (April 7, 2026): 4430–4435. Accessed May 25, 2026. https://mswmanagementj.com/home/article/view/2579.