MEASURING THE EFFECTIVENESS OF E-MAIL MARKETING ON YOUTH PURCHASE INTENTION IN PUDUCHERRY TOWARD BRANDED APPAREL. MSW Management Journal, [S. l.], v. 33, n. 1, p. 49–59, 2024. DOI: 10.7492/20ewrt59. Disponível em: https://mswmanagementj.com/home/article/view/13.. Acesso em: 24 may. 2026.