The Role of Parasocial Relationship and Brand Image in Increasing Purchase Intention on TikTok Shop Mediated by Brand Attitude on Z Generation in Sidoarjo, Indonesia. MSW Management Journal, [S. l.], v. 36, n. 2, p. 1676–1682, 2026. DOI: 10.7492/1vysh697. Disponível em: https://mswmanagementj.com/home/article/view/4264.. Acesso em: 25 may. 2026.