Augmented Reality (AR) in Online Shopping and Purchase Intention: The Role of Immersion, Perceived Usefulness, and Privacy Concerns. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 2868–2872, 2026. DOI: 10.7492/vkcp5n48. Disponível em: https://mswmanagementj.com/home/article/view/2822.. Acesso em: 31 may. 2026.