The Role of Employer Branding on Recruitment and Employee Retention in IT Companies in Tamil Nadu. MSW Management Journal, [S. l.], v. 36, n. 1s, p. 2774–2778, 2026. DOI: 10.7492/75jxt715. Disponível em: https://mswmanagementj.com/home/article/view/2804.. Acesso em: 30 may. 2026.