COMPARATIVE ANALYSIS OF SOCIAL MEDIA PLATFORMS INFLUENCING CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. MSW Management Journal, [S. l.], v. 36, n. 1, p. 6049–6051, 2026. DOI: 10.7492/adgpzw81. Disponível em: https://mswmanagementj.com/home/article/view/3579.. Acesso em: 26 may. 2026.