The Effectiveness of Sensory Stimulation in Virtual Reality Technology to Enhance Brand Experience and Purchase Intention. MSW Management Journal, [S. l.], v. 36, n. 1, p. 5751–5756, 2026. DOI: 10.7492/e1td2n80. Disponível em: https://mswmanagementj.com/home/article/view/3376.. Acesso em: 26 may. 2026.