Integrating Sustainability Marketing Paradigms and Brand Equity Models: A Legal–Behavioral Analysis of Gen Z Consumer Cognition and Ethical Compliance. MSW Management Journal, [S. l.], v. 36, n. 1, p. 4877–4884, 2026. DOI: 10.7492/p00vr439. Disponível em: https://mswmanagementj.com/index.php/home/article/view/2902.. Acesso em: 15 jun. 2026.