Effect of Digital Marketing Channels on Consumer Purchase Behaviour: An IT–Management Study Using ANOVA. MSW Management Journal, [S. l.], v. 36, n. 1, p. 4712–4718, 2026. DOI: 10.7492/dsae2037. Disponível em: https://mswmanagementj.com/index.php/home/article/view/2790.. Acesso em: 13 jun. 2026.