THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTIONS AMONG GEN-Z IN KANO, NIGERIA: THE MEDIATING ROLE OF CULTURE. MSW Management Journal, [S. l.], v. 36, n. 1, p. 4430–4435, 2026. DOI: 10.7492/j1v9qj60. Disponível em: https://mswmanagementj.com/home/article/view/2579.. Acesso em: 25 may. 2026.