THE DARK SIDE OF SOCIAL MEDIA FOR STARTUPS: MANAGING ONLINE CRISES AND REPUTATION. MSW Management Journal, [S. l.], v. 36, n. 1, p. 3751–3756, 2026. DOI: 10.7492/24fxaz44. Disponível em: https://mswmanagementj.com/index.php/home/article/view/2073.. Acesso em: 15 jun. 2026.